Buyers, Why Winter May Be The Best Time To Stay Active

by Sarah Arlington

As the holiday season approaches many buyers put their search on hold and decide to pick back up in the new year. This opens up opportunities for those buyers who continue their search through the winter months. "Seasonality is the idea that the real estate market, including the prices of homes and the sheer supply and demand of homes on the market, may fluctuate based on seasonal factors such as holidays, weather, and more"(https://www.hsrea.com/blog/how-the-seasons-impact-the-real-estate-market). This factor influences many buyers throughout the year and it can be leveraged to level up your buying strategy. 
Here are three considerations to keep your search alive and take advantage of seasonality in the real estate market. 
 
1. You may be able to get your home at a lower price than in the Spring or Summer months. 
Although a slower market means less inventory, it also means less buyer competition. Seasonal weather can be a big consideration when it comes to moving. With less buyer competition we may see homes sitting on the market longer than usual which gives buyers an opportunity to get into a home at a more desirable price point. 
 
2. Are sellers more motivated to sell their homes before the end of the year? 
Consider why you may want to put your home search on hold. Spending time with family, getting ready for the holidays, and preparing the year's end for the upcoming new year. Sellers may be just as eager to get their property sold and move onto the next stage of their lives for many reasons buyers are putting their search on hold. A funny inverse relationship. Moreover, many sellers are hoping to take advantage of the sale for tax purposes before the end of the year. This may be a great time to take advantage of seller motivation. 
 
3. Avoid the rush back to the market 
There is a collective consciousness in real estate and seasonality is no stranger to a herd mentality. As the new year approaches, all of the buyers who put their search on hold for the holiday season may flood back to the market to pick up where they left off. This return could mean more competition amongst buyers and paying more for your new home. 
 
We know that every buyer needs to make the decision that is best for themselves and their family.  Rooster Homes brings clarity to market conditions so you can make educated decisions that set you up for success. 
 
Want to discuss this further or simply have a question about your home search needs, give me a call. I'm here to help. 
 
Your Trusted Real Estate Advisor 
 
Sarah Arlington 
(818) 296-7282
sarah@roosterhomes.com
 
 
 
 
 

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Claudia Chan

Helped me rent a Condo home in Playa del rey, Playa del rey, CA.

My best friend referred me to Sarah when my boyfriend and I were looking to relocate to California from New York City. Sarah is very friendly, responsive, and thoughtful. When we had our initial conversation about looking to rent, she was very transparent about taking the time to research which areas/neighborhoods that we would be interested in before seeing any of the listings. During our visit, she was available to show us some listings and I thought she really asked the right questions. She was also very on top of our requests like reaching out about pet deposit/fees and scheduling showings. She made us feel very taken care of too because we were new to renting and working with an agent. We did eventually find our home to rent with her help and she made sure to read through the rental agreement for any errors or mistakes. It was a smooth process and overall, we were very happy with our experience and highly recommend her!

Kylie Lam

Helped me rent a Apartment home in Alhambra, CA.

Sarah made apartment hunting so much fun and hassle-free! She was very responsive and supportive throughout the whole process. Sarah provides a wealth of knowledge in terms of comparative leasing comps, negotiating, and overall application progress. Lastly, I never met any other agent that emits as much genuineness and compassion as she. I highly recommend her as an agent for leasing or buying!

Janet Sau Sum Cho

Bought a Single Family home in 2022 in East central, Pasadena, CA.

Brandon is so positive, supportive, and responsive to any and all my needs in the entire process of looking and buying a new home. He is extremely patient, knowledgeable about the market and procedures, thoughtful, and made excellent recommendations every step of the way. Honestly, he went above and beyond my expectation! I feel very confident with Brandon. I appreciate that he helped me to analyze what I need together, and find the perfect place for my partner and I.